A bold identity for a fresh, youthful food brand.

Franco's Pizza came to life as a vibrant and approachable food concept that needed a full visual direction. I was in charge of developing the brand from scratch—starting with the creative concept and tone, then crafting the logo, selecting custom typography, and building a cohesive color palette. I designed brand assets including packaging elements, signage mockups, and branded merchandise, all aligned with the brand’s casual and energetic personality.

 

Beyond the visual identity, I took on the digital presence by creating and launching the brand’s official social media accounts. I developed content pillars and visual templates, designed and posted content regularly, and ensured brand consistency across Instagram and other platforms. My goal was to make the brand feel personal, fun, and instantly recognizable to its audience—boosting engagement through a mix of product highlights, behind-the-scenes moments, and relatable content tailored to the brand’s youthful spirit.